The Director of Marketing and Communications reports directly to the Head of School, and is a member of the Administrative Leadership Team of The Oasis High School.

Responsibilities include the following:

• To design, implement and manage a comprehensive branding strategy, as well as a tactical communications and marketing plan, including print, digital, social media and web efforts.
• To develop, in consultation with the Head of School, goals to ensure that the brand awareness of The Oasis School is enhanced among current and prospective constituencies, including students; parents; grandparents; donors; Jewish community leaders (e.g., Jewish Federation, Jewish Foundation, synagogue personnel); and media representatives.
• To ensure that clear and consistent messaging across all channels be followed, to ensure brand consistency.
• To become knowledgeable of and familiar with pertinent aspects of the school, including its core values; philosophical and pedagogical framework; significant programs and curricula; to become knowledgeable of comparable and competitive educational institutions, both locally and nationally, insofar as that knowledge assists in the branding/positioning of the school within the community.
• To work with the Board of Director’s representative (i.e., the Vice President of Marketing) and the members of the Marketing Committee to engage the school’s lay leadership in the development and the implementation of the marketing plan; to assist in the development of the Vice President’s reports for Board and Executive Committee meetings; to “staff” the Marketing Committee.
• To assist the Director of Admissions in the recruitment and retention of students by developing publications, supporting material (e.g., program brochures, hard- copy and virtual publicity material) and other means by which the school is positioned within the community (e.g., banners, bumper stickers, etc.).
• To assist in the development of the Marketing Department budget, and to monitor the expenditure of Department funds, in consultation with the Head of School and other pertinent designated administrative staff (e.g. business manager).
• To develop and steward relationships with pertinent media outlets and vendors, and serve as the school’s primary liaison to them.
• To participate in special projects and perform other duties as assigned by the Head of School.
• To be a visible and positive presence in The Oasis School; to support and promote the overall mission and mandate of the school, within and outside the school.

Publications (hard-copy and virtual) for which the Director is responsible may include the following:

• Weekly email, including Head of School’s Shabbat Shalom column.
• Special programs’ publications (educational, recruitment and advancement-related).
• Annual Report.
• Press releases, letters, articles that promote The Oasis School.
• Assist in the development of advancement-related material (e.g., solicitation letters, brochures, donor appreciation event publicity, thank you letters and advertisements).
• Social media promotion.

Other responsibilities may include:

• The development and implementation of digital and social media campaigns that support the overall branding of the school.
• Proficiency with communications-related technology, including the most recent social media applications.
• The organization and maintenance of photo and video archives, such that they may be utilized effectively; the taking of school-related photographs as required.
• The timely updating of the school’s website, Facebook and other social media outlets.
• The promotion of and assistance in events produced or hosted by the school.